Tritia M. Finley, Ph.D.

Owner | NCC (Board Certified) | LPC
(Master's in Political Science)
Bilingual: Japanese & English

Dr. Tritia M. Finley is the Owner and Founder of Elite Performance Counseling, PLLC (EPC), a Licensed Professional Counselor (LPC) in Texas and a National Certified Counselor. As EPC Owner/Founder, Dr. Finley is passionate about implementing culturally-sensitive and integrative counseling/consulting approaches, and for generating value for her company’s overall client-base. She champions EPC’s mission by ensuring constant, creative evolution and by equipping clients with tools for overcoming a variety of challenges “with genuine authority, authenticity, and success.” In action, Dr. Finley’s balanced disposition and personal appeal make people eager to work with her.

Tritia's 10-year training/work experience as an LPC includes psychiatric in/out-patient therapy, psycho-educational program management, graduate level adjunct faculty teaching, and private practice. She has been trained and supervised by leading industry experts in counseling philosophies, somatic/body-centered approaches to therapy, and cultural/ethnic conflict resolution. The breadth of Tritia's counseling experience has prompted invitations to participate in valuable community projects including professional guest speaking engagements for Lackland Independent School District (2017), Sophisticated Savage podcasts (2019), and San Antonio’s DreamWeek 2020.

Before her career as an entrepreneur and Doctor of Counseling Education and Supervision, Tritia dedicated 10 years to the Department of Defense as an active duty Air Force Officer and civilian employee. Over the course of her Federal employment, Tritia worked as an Occupational Analyst and Behavioral Scientist applying psychometric principles to develop Air Force (AF) promotion tests and conducted Emotional Intelligence Assessments and Evaluations on applicants for AF recruiting positions. Tritia’s outstanding job performance landed her a position as Junior Executive Officer where she provided directorate level policy/program assistance to recruit, train, and educate over 250,000 in-coming AF recruits and active duty Airman, annually.

Tritia was born in California and raised between Hawai’i and Japan. She moved to Texas in 2005 and has called San Antonio home ever since. Tritia is bilingual in Japanese and English, and has a true enthusiasm for sociopolitical issues, teaching/coaching, and business. Her set of unique personal, professional, and educational experiences give her the remarkable ability to synthesize cultural, economic, and sociopolitical forces that shape lives, communities, and organizations across the globe.

Tritia earned a Bachelors in Resolving Ethnic Conflicts in 2002, and a Master’s in Political Science (concentration: Race and Gender Relations) in 2005 from the University of Hawai’i. She also graduated with a Master’s in Clinical Mental Health Counseling (2014) from St. Mary’s University. Tritia earned a Doctorate in Counseling Education and Supervision from St. Mary’s University in 2020 and is currently focused on growing her practice and other business ventures.


Regina Y. Garcia Jimenez, MA

NCC (Board Certified) | LPC
(Master's in Business Administration)
Bilingual: Spanish & English

Regina Y. Garcia Jimenez a National Certified Counselor and a Licensed Professional Counselor-Intern in Texas with over three years of experience. As an LPC-Intern with EPC, Regina is known for her ability to quickly establish dynamic, constructive connections with clients and her steadfast professionalism.


A leader and voice for progressive change in the city of San Antonio, Regina’s mental health advocacy activities includes providing individual and group counseling services at St. Mary’s University Family Life Center and at Family Violence Prevention Services. She is also fully bilingual in English and Spanish. 


Before embarking on a career as an entrepreneur and professional counselor, Regina’s drive for achievement landed her an internship position with the Internal Oversight Services division of the United Nations (UN) as part of a global level competition in 2006. During her internship, she participated in strategic planning initiatives and townhall meetings chaired by the UN Secretary General. In her commitment to international business relations and leadership, Regina holds a certification in International Management and Marketing from the Global Business Professional (2009), received management training from the Dale Carnegie Institute (2016), and attended a course on Emotional Intelligence in Leadership at the Harvard Extension School of Professional Development Programs in Cambridge, Massachusetts (2019).


Regina’s high performance record makes her a perfect fit for EPC. Her vast experience with international/domestic business and aptitude for diplomacy is apparent in her ability to work with diverse groups of people in varying conditions of lack, status, privilege, and struggle—she is a true cultural ambassador. Regina’s zest for forward-progress and growth fuels her dedication for developing other high performing individuals and groups.


Regina earned a Bachelor’s of Business Administration in Marketing and Management (concentration: International Business) in 2003 from the University of Texas at San Antonio. Regina also holds a Master’s in Business Administration (2006) and a Master’s in Clinical Mental Health Counseling (2019) from St. Mary’s University. Born and raised in Mexico, Regina has lived in the United States for over 20 years working for the international finance industry.

San Juanita Pate, MA

NCC (Board Certified) | LPC - Associate
(Master's in Education)
Bilingual: Spanish & English

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San Juanita Pate is a National Certified Counselor, Professional School Counselor and  Licensed Professional Counselor Associate for the state of Texas.  She has an extensive background working with children in the educational setting as a Bilingual teacher.  During her time as a teacher she taught Emergent Bilingual students with diverse backgrounds, learn skills that empowered them to acclimate to the language and cultural challenges of immigrating to the United States. She has helped children in Military Families, adjust to the challenges of transitions such as Deployment and Family Separation. 


San Juanita earned her Bachelor of Psychology degree with a minor in Spanish (1997) from the Texas State University in San Marcos.  She holds a Master’s degree in Education in Counseling (2012) from the University of  Texas in San Antonio.  She is both fluent in English and Spanish and possesses the background experience and cultural sensitivity to connect with  diverse clients.  Her training includes working  with clients who have experienced trauma and or are currently going through mental and emotional challenges that are affecting their Mental Health.  Her expertise is helping families with ADHD, Anxiety , Grief, Separation and Divorce. 


In her early career (1997) as a case manger, she worked to help reunite families by facilitating  services for parents in the areas of Parenting Skills, Drug Rehabilitation and Anger Management Skills.  She is a member of the Southern Sandtray Institute , a platform for Licensed Professional Counselors who  practice Sandtray Therapy in order to help children and adults process past traumas.  She has  8 years working in the public school setting as School Counselor where she facilitates groups for Self Esteem, Peer Relationships,  Anxiety, Grief , Coping Skills and Growth Mindset.  She teaches young children to Co-Regulate their emotions through the use of Social Emotional Learning Lessons (  As a School Counselor, she helps families understand the importance of Mental Health education and is an Advocate for Mental Health wellness.